FORAH, a sunscreen and skincare brand, emerges as a raw, natural, and potent expression inspired by majestic mountains and lush rainforests. Founded and envisioned by CEO Caley in 2021, the brand underwent a meticulous 8-month development phase, culminating in its successful launch in July 2022. Since its inception, I have led the introduction of 3 skincare and 4 accessories SKUs to the market. Additionally, I have overseen the establishment of crucial supply chain relationships, 3PL fulfillment and warehousing, end-to-end development, and the day-to-day management of logistics and operations.