The Peach Club, an online pilates and functional movement studio, emphasizes accessibility with workouts that can be done anywhere. The brand's focus on blending beauty and strength is evident in its curated collection of meticulously designed pilates props, crafted with premium materials from exceptional suppliers. Successfully launching the product line in December 2023, I managed the entire development process, established supply chain relationships, implemented 3PL e-commerce fulfillment, and oversaw daily logistics and operations to support the brand's introduction to the market.